Roles · Marketing and media

AI account executive

Plans advertising policies and coordinates promotional programs to create interest in products or services for the organisation.

Callum Chen“I plan advertising material to increase sales of products or services.”An example character, not a real person.
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Account executive · What it does

Three tasks it takes off your hands

  1. Plan and prepare advertising material to increase sales of products or services.
  2. Inspect layouts and advertising copy for adherence to specifications.
  3. Coordinate activities of departments such as sales and media.
Where these come from

The tasks of “Advertising and Promotions Managers” (O*NET 11-2011.00), as O*NET lists them:

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Account executive · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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