Roles · Marketing and media

AI ad director

Plans advertising policies and coordinates promotional programs to create extra interest in products or services for the organisation.

Jun Dubois“I prepare advertising materials and coordinate promotional programs for the business.”An example character, not a real person.
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Ad director · What it does

Three tasks it takes off your hands

  1. Plan and prepare advertising material to increase sales of products or services.
  2. Inspect layouts and advertising copy and edit scripts and promotional material.
  3. Develop communications materials and advertisements to promote awareness of products and services.
Where these come from

The tasks of “Advertising and Promotions Managers” (O*NET 11-2011.00), as O*NET lists them:

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

Ad director · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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