Roles · Marketing and media

AI category manager

Plans marketing policies and coordinates activities to promote products. Identifies potential customers and develops pricing strategies for profitability.

Kofi MacDonald“I coordinate marketing activities and develop pricing strategies.”An example character, not a real person.
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Category manager · What it does

Three tasks it takes off your hands

  1. Formulate marketing activities to promote products or services.
  2. Develop pricing strategies balancing firm objectives and satisfaction.
  3. Initiate market research studies or analyse their findings.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Initiate market research studies, or analyze their findings.

Category manager · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0) and ANZSCO 2022 (Australian Bureau of Statistics, CC BY 4.0), written in our words. Sources and credits

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