Roles · Marketing and media

AI communications director

Plans and directs activities to create a favorable public image. Manages budgets and develops crisis communication plans for the organisation.

Lin Kumar“I develop communication plans and manage budgets.”An example character, not a real person.
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Communications director · What it does

Three tasks it takes off your hands

  1. Develop and implement a communication plan for main client groups.
  2. Develop and maintain crisis communication plans.
  3. Manage communications budgets.
Where these come from

The tasks of “Public Relations Managers” (O*NET 11-2032.00), as O*NET lists them:

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop, implement, or maintain crisis communication plans.
  • Manage communications budgets.

Communications director · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Adobe Acrobat
  • Adobe After Effects

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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