Roles · Marketing and media

AI communications manager

Plans and coordinates activities to create a favorable public image and raises issue awareness for the organisation.

Michael Fraser“I maintain the company image and identity.”An example character, not a real person.
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Communications manager · What it does

Three tasks it takes off your hands

  1. Identify main client groups and develop a communication plan.
  2. Write press releases and maintain company web pages.
  3. Develop and maintain the company corporate image and identity.
Where these come from

The tasks of “Public Relations Managers” (O*NET 11-2032.00), as O*NET lists them:

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Communications manager · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Adobe Acrobat
  • Adobe After Effects

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0) and ANZSCO 2022 (Australian Bureau of Statistics, CC BY 4.0), written in our words. Sources and credits

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