Roles · Marketing and media

AI creative manager

Formulates design concepts and directs workers engaged in artwork or layout design for visual productions and media.

Farah Brown“I formulate design concepts and direct workers in layout design.”An example character, not a real person.
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Creative manager · What it does

Three tasks it takes off your hands

  1. Work with creative directors to develop design solutions.
  2. Formulate basic layout design and specify material details.
  3. Review and approve art materials and proofs of printed copy.
Where these come from

The tasks of “Art Directors” (O*NET 27-1011.00), as O*NET lists them:

  • Work with creative directors to develop design solutions.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

Creative manager · Tools and industries

It works in the tools you already use

  • Adobe After Effects
  • Adobe Creative Cloud software
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Figma

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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