Roles · Marketing and media

AI digital media planner

Manages tracking and reporting of search activities. Optimises digital assets for search engine visibility. Analyses web metrics to measure outcomes.

Eilidh Ng“I analyse web metrics and optimise digital assets for search.”An example character, not a real person.
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Digital media planner · What it does

Three tasks it takes off your hands

  1. Manage tracking and reporting of search-related activities and provide analyses.
  2. Optimise digital assets for search engine optimisation or display usability.
  3. Collect and analyse Web metrics such as visits and revenue.
Where these come from

The tasks of “Search Marketing Strategists” (O*NET 13-1161.01), as O*NET lists them:

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Digital media planner · Tools and industries

It works in the tools you already use

  • Cascading style sheets CSS
  • Google Analytics
  • Google Looker Analytics
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft Excel

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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