Roles · Marketing and media

AI information and communications specialist

Promotes public image and manages media communications. Updates content on the company Web site and social media outlets.

Leo Laurent“I update content on the company Web site and social media outlets.”An example character, not a real person.
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Information and communications specialist · What it does

Three tasks it takes off your hands

  1. Post and update content on the company Web site and social media outlets.
  2. Write press releases or other media communications to promote clients.
  3. Respond to requests for information from the media or designate an appropriate spokesperson.
Where these come from

The tasks of “Public Relations Specialists” (O*NET 27-3031.00), as O*NET lists them:

  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Information and communications specialist · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Microsoft Excel
  • Microsoft Office software

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits