Roles · Marketing and media

AI market research consultant

Researches local and online markets to gather information on competitors and sales. Prepares reports of findings and analyses data on customer demographics and buying habits.

Patrick Lewis“I gather information to determine potential sales of a product or service.”An example character, not a real person.
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Market research consultant · What it does

Three tasks it takes off your hands

  1. Prepare reports of findings and translate complex findings into written text.
  2. Collect and analyse data on customer demographics and buying habits.
  3. Gather data on competitors and analyse their prices and sales.
Where these come from

The tasks of “Market Research Analysts and Marketing Specialists” (O*NET 13-1161.00), as O*NET lists them:

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Market research consultant · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Canva
  • Google Analytics
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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