Roles · Marketing and media

AI marketing communications manager

Coordinates marketing policies and plans strategies to promote products. Analyses market trends and manages staff activities.

Pablo Reid“I plan marketing policies and direct staff activities.”An example character, not a real person.
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Marketing communications manager · What it does

Three tasks it takes off your hands

  1. Formulate and direct marketing activities to promote products or services.
  2. Use sales forecasting to ensure the sale and profitability of products.
  3. Direct the hiring and training of marketing or sales staff.
Where these come from

The tasks of “Marketing Managers” (O*NET 11-2021.00), as O*NET lists them:

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Marketing communications manager · Tools and industries

It works in the tools you already use

  • Atlassian JIRA
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Structured query language SQL

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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