Roles · Marketing and media

AI marketing consultant

Manages search marketing tactics and analyses data to optimise digital assets for internet-enabled devices and interfaces.

Kai Clarke“I optimise digital assets and analyse Web metrics for search engine visibility.”An example character, not a real person.
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Marketing consultant · What it does

Three tasks it takes off your hands

  1. Optimise digital assets for search engine optimisation or usability on internet-connected devices.
  2. Collect and analyse Web metrics such as visits, click-through rates, and conversion rates.
  3. Analyse search engine patterns to direct online placement of keywords or content.
Where these come from

The tasks of “Search Marketing Strategists” (O*NET 13-1161.01), as O*NET lists them:

  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Marketing consultant · Tools and industries

It works in the tools you already use

  • Cascading style sheets CSS
  • Google Analytics
  • Google Looker Analytics
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft Excel

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0) and ANZSCO 2022 (Australian Bureau of Statistics, CC BY 4.0), written in our words. Sources and credits

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