Roles · Marketing and media

AI marketing research coordinator

Researches market conditions and gathers information to determine potential sales and plan marketing campaigns for the business.

Megan Moreau“I gather data on customer demographics and buying habits.”An example character, not a real person.
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Marketing research coordinator · What it does

Three tasks it takes off your hands

  1. Collect and analyse data on customer demographics and buying habits.
  2. Gather data on competitors and analyse their prices and sales.
  3. Prepare reports of findings and translate complex findings into text.
Where these come from

The tasks of “Market Research Analysts and Marketing Specialists” (O*NET 13-1161.00), as O*NET lists them:

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Marketing research coordinator · Tools and industries

It works in the tools you already use

  • Adobe Creative Cloud software
  • Canva
  • Google Analytics
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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