Roles · Marketing and media

AI paid search consultant

Manages search marketing tactics to increase visibility and engagement with content, products, or services on internet-enabled devices.

Ethan Martinez“I analyse search query behaviours to understand user intent and measure outcomes.”An example character, not a real person.
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Paid search consultant · What it does

Three tasks it takes off your hands

  1. Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  2. Collect and analyse Web metrics, such as visits, time on site, and traffic mix.
  3. Optimise Web site exposure by analysing search engine patterns to direct online placement.
Where these come from

The tasks of “Search Marketing Strategists” (O*NET 13-1161.01), as O*NET lists them:

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Paid search consultant · Tools and industries

It works in the tools you already use

  • Cascading style sheets CSS
  • Google Analytics
  • Google Looker Analytics
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft Excel

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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