Roles · Marketing and media

AI PR director

Manages public image and communication plans for the organisation. Develops crisis plans and maintains corporate identity.

Yasmin Young“I develop communication plans and maintain the corporate image.”An example character, not a real person.
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PR director · What it does

Three tasks it takes off your hands

  1. Develop and implement a communication plan.
  2. Develop or maintain crisis communication plans.
  3. Develop and maintain the corporate image.
Where these come from

The tasks of “Public Relations Managers” (O*NET 11-2032.00), as O*NET lists them:

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop, implement, or maintain crisis communication plans.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

PR director · Tools and industries

It works in the tools you already use

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Salesforce software
  • Adobe Acrobat
  • Adobe After Effects

Industries it fits

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Role facts from O*NET 31.0 Database (U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0), written in our words. Sources and credits

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